The area and its people

With its unspoilt forests, water meadows, many picturesque castles, medieval villages and hilly landscapes, Franconia exudes a special, romantic appeal. Upper Franconia, in the north-east at the headwaters of the Main, is the smallest governmental district, as well as the least-densely populated. Therefore, there is sufficient space for Upper Franconia's over a million inhabitants to maintain rural traditions. In addition to agriculture and food production, Upper Franconia is characterised as a centre of the German porcelain, textile and plastic industry. The world raves about Franconia's culinary traditions such as sausage specialities, wine, many small breweries, hearty meat dishes and gingerbread production. If you also want to discover your love for Upper Franconia, you can find out more on